Mobile marketing is a huge business for many of the world's largest brands. Even if you are a small company you should strongly consider hopping on this trend with the ever increasing number of smartphone users. There are a number of big advantages that can come from developing a mobile app for your marketing strategy:
Having an application that bears your logo will ensure that your customer is consistently connected to your company and regularly recognising your brand. Having the ability to push notifications to your customers directly on their phones also ensures that all the latest news on your company is constantly visible to your customers.
Sending out a push notification or links for your services can immediately create a sales funnel within the app or to your website. Having this immediate connection to your customers will really improve sales conversions and visitors to your app and website.
In app experiences can be developed that may include interactive tours of your company, full product catalogs or even games that centre around your brand. You can create many unique experiences in an application that are simply not possible on a webpage and this is very valuable for customers.
Improving customer experience
Your customers also have a direct line to your company for customer service in the app and this can be a great way to improve customer experience on the whole.
Improving customer loyalty
With improved customer experiences as well as constant recognition of your mobile app, your customers can become much more loyal and this is a powerful factor with sales and referrals.
Differentiating yourself from the competition
With a popular mobile app for your brand, you can set yourself apart from the competition considerably and start a trend that is very different from competitors.
Keep some of these top advantages in mind if you are considering developing a mobile app for your business.