We live in a digital world, where every single thing that we do somehow involves using our phones and of course, the Internet. But the tasks we do today on our phones, don’t just involve simple Google searching, instead it is all dependant on the huge number of apps installed on our phones. Every innovative company or business, no matter how huge or small, has an app of their own since that is the requirement of today’s market. The abundance of apps, means it is highly possible that your app gets lost in the crowd. You need to make it unique enough so that it stands out amidst all the app traffic around. Here are some tips to help you in doing so:
1. User-friendly is the key:
The more your app is self-explanatory, the higher the chances for it to succeed with your target audience. People want technology to make their lives simple and easy so if your app involves complex terminologies and questions then you’ll end up with a collection of abandoned apps.
2. Guide the user through each step:
A common issue with apps is that people often install it, click to sign up but then leave it there largely because of the complexities involved in the whole process. Make the sign in process easy, and offer a fast walkthrough of the app for new users so that they understand how to use the app and how it can benefit their daily lives.
3. Be tech-oriented, know the 21st century patterns:
Mobile phones are the in thing today, yes, some people do use laptops or desktops (a very small quota of people) to get things done but the apps are majorly operated through on phones so it’s highly important that you keep this in mind while designing of your app. Don’t go for an extremely detailed app, instead just focus on the core elements and add it in your apps.
4. Customize your app:
To give your customers a homely feel and a sense of ownership, your app should be customizable and flexible to some extent, according to their liking. This involves giving the user some hold on how the app is viewed on their phone such as changing the app color, font size and most importantly, the privacy settings. Make sure the customization options are convincing but does not overwhelm the usefulness of the app itself.
5. Lastly, choose a Platform with Care:
There are tons of platforms out there but launching an app on all of them together might not be the best option for you. Do your research, highlight which platform is most popular amongst your target audience/customers and then launch accordingly. Of course, if you have varied audiences and your aim is to reach cross-platform for higher visibility, it is advisable that you adjust your app design in a manner so that both Android and iOS users can access it.